Twin Cities Marathon: 10,000 Reasons to Run
Twin Cities in Motion sought a lasting campaign for their flagship event, the Twin Cities Marathon. The "10,000 Reasons to Run" campaign celebrates the individual and unique motivations behind participating in Marathon Weekend. I designed a visual system to spotlight these motivations, emphasizing their diversity while reinforcing how they bring us together as a community.
Campaign Development
Illustration
Copywriting: Angely Guevara
Creative Direction: Andrew Beckman, Becky Radecki
Train Wrap: Alxndr Jones
I developed illustrative badges to represent each reason to run, acting as the foundation for the visual system. From there, I created a collage-like mural combining the reasons to run, representing our community as a whole.
Train wrap designed by Alxndr Jones