Extra Grind Poster Series

Extra Grind is a free ad school offering classes, tips, and knowledge that make advertising more accessible. Inspired by the after-hours grind, I developed an 8-piece poster series that uses glow-in-the-dark elements to transform the posters from depicting one message in the light to another in the dark.

Gold Award for Poster Campaign - AdFed MN - The Show 2019
Best of Show for Design - AdFed MN - The Show 2019
Regional Silver Award - American Advertising Federation District 8 - 2019

Concepting

Illustration

Copywriting: Micah Mackert
Creative Direction: Andrew Beckman
Screen Printing: CHUX

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