Definitive Healthcare

Definitive Healthcare is a software solution that provides data and insights that help healthcare companies make more informed decisions. To help Definitive Healthcare achieve their goal of rebranding as an inspirational guide for their customers, I crafted a vibrant, modern brand centered on clarity and a future-forward vision.

Brand Identity

Logo Evolution

Website Design

Art Direction

Copywriting: Erin Mackaman
Creative Direction: Andrew Beckman
Web Design: Alec Linsdey

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I imagined Definitive Healthcare as the guide through the complex healthcare market, leveraging arrows and paths as a design element that can flex to any application.

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I created sleek, simple product abstractions as a clear way to show off the robust capabilities of Definitive Healthcare’s software.

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I cast, styled, and art directed a custom photo shoot to show what a day in the life of their users looks like.

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