Lidl

Lidl is a European-based grocer with over 11,000 stores in 32 countries. When they sought assistance with relaunching their brand in the U.S., I played a key role in developing a campaign visual identity that emphasizes Lidl's core values of simplicity and joy. I designed creative executions for out-of-home, social media, and in-store marketing to help integrate Lidl into the American cultural landscape.

🏆 Gold Award for Integrated Consumer Campaign - AdFed MN - The Show 2025